When Winter Means Business
In the Midwest, winter isn't a season—it's a test. From the first frost in October to those stubborn April snowfalls, we know what it means to layer up, hunker down, and keep moving through it all. Whether you're scraping ice off your windshield at 6 AM, walking the dog through a February blizzard, or just trying to stay warm at the Friday night game, you need gear that works as hard as you do.
Our Midwest Essentials collection is built for people who don't let a little (or a lot of) cold slow them down. These aren't just clothes—they're your armor against lake-effect snow, biting wind, and those mornings when it's -10 before windchill.
The Foundation: Flannels That Mean Business
Every Midwesterner knows: a good flannel is non-negotiable. It's your go-to layer for everything from morning coffee runs to splitting wood in the backyard. The Bowery L/S Flannel in Black/Charcoal and Heather Grey/Charcoal is that flannel—heavyweight enough to block the wind, soft enough to wear all day, and tough enough to last through seasons of real use.
Need something even beefier? The Bowery Heavyweight Flannel adds extra warmth without the bulk. Perfect for those days when you're outside more than in, or when the garage isn't heated but the work still needs doing.
The Jacket: Your Winter Workhorse
When the temperature drops and the wind picks up off the lake, you need a jacket that doesn't quit. The Cass Jacket in Black/Black is built for Midwest winters—durable, warm, and ready for whatever the weather throws at you. Whether you're commuting downtown, shoveling the driveway, or heading to the rink, this is the jacket that becomes your winter uniform.
When the wind cuts across the plains and the temp drops below zero, you need more than just a jacket—you need armor. The Builder Ranch Jacket brings that heavyweight protection with a workwear soul, built from durable materials that laugh at Midwest winters. Insulated enough to handle those brutal morning commutes and lake-effect squalls, but styled clean enough you won't look like you're headed to the job site. This is the kind of jacket that becomes your winter uniform—the one you grab without thinking because you know it's got your back when the cold gets real.
Looking for something with a classic bomber style? The Dillinger Flight Bomber Jacket in Black or Cypress Green brings vintage-inspired style with modern warmth. It's the jacket you throw on for everything from brewery meetups to weekend errands.
The Beanie: Small Gear, Big Impact
Ask any Midwesterner and they'll tell you: you lose most of your heat through your head. The Heist Beanie is your daily essential from November through March (and let's be honest, sometimes into May). Available in Black, Military Olive, Beige, and Light Heather Grey, it's the kind of simple, reliable gear that just works. Toss it in your coat pocket, your glove box, your work bag—you'll be glad it's there when the wind starts howling.
The Layers: What Goes Underneath Matters
Smart layering is a Midwest survival skill. Start with the Reserve L/S Thermal in Black or Off White—it's the base layer that keeps you warm without making you sweat the second you step indoors. Add the Woodburn S/S Tailored Pocket T-Shirt for a clean, comfortable mid-layer that works whether you're at the office or the hardware store.
For those extra-cold days, the Vintage Ribbed L/S Henley in Washed Navy adds another layer of warmth with a classic look that works anywhere.
Built for How We Live
Midwest winters demand gear that's practical, durable, and ready for real life. No frills, no fashion-over-function nonsense—just solid pieces that keep you warm, dry, and moving. From early morning commutes in the dark to late-night walks when the snow is falling quiet and heavy, these are the essentials that get you through.
Because out here, winter isn't something you wait out. It's something you suit up for and walk straight into.
