Fall ’23 Lookbook: New West

July 31, 2023

Fall 2023 brings you New West. Vintage inspired western wear meets modern work-wear.

This season features a talented cast of musicians, makers, and creators– showcasing their unique style through craft and lifestyle.

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Samuel Richard

Furniture Maker / Los Angeles, CA

First up, meet Sam– a woodworker and modern furniture maker from Los Angeles, California. When he’s not in his workshop, you can find him in the studio making music or on set as a fashion photographer. Sam styles our New West fall collection in a way that’s cohesive with his creative, jack of all trades lifestyle.

Alyssa Miller

Photographer / Muse / Los Angeles, CA

Meet Alyssa Miller – A multi-talented musician, muse, and creative force from Los Angeles, California. She joined forces with photographer and friend Cameron McCool to collaborate on our Brixton Fall campaign, set against the picturesque backdrop of Ojai, California. Using her innate eye for style, Alyssa artfully curated looks with our New West collection that complemented the beauty of the serene setting.

Alyssa Miller

Photographer / Muse / Los Angeles, CA

Meet Alyssa Miller – A multi-talented musician, muse, and creative force from Los Angeles, California. She joined forces with photographer and friend Cameron McCool to collaborate on our Brixton Fall campaign, set against the picturesque backdrop of Ojai, California. Using her innate eye for style, Alyssa artfully curated looks with our New West collection that complemented the beauty of the serene setting.

Mel Gibson

Rock Band / Costa Mesa, CA

Meet the Band called Mel Gibson. Based in Costa Mesa, California, they are a punkish mix of many genres– using experimental instruments such as a football helmet megaphone/microphone. For our Fall campaign, we chose this eclectic bunch to wear our New West inspired line, to show unique ways to wear western.